Count down together.

The private countdown app for your family — birthdays, trips, and the big days you're waiting for together, on iPhone, iPad, and Mac. No accounts, no ads: it syncs through your own iCloud, so we never see your data.

Join the free beta Download on the App Store

Free beta today · $4.99 at launch · one purchase, whole family, no subscription — ever.

Naerly's Events list on iPhone: 'This Week' holds a clean white card counting 2 days to Movie night; 'This Month' opens with a clean Dentist card at 9 days, then a cake-with-candles photo behind 12 days to Emma's 8th birthday, tagged family.

Days untilCabin weekend 🏕️23

Days untilEmma's birthday 🎂12

The story

A day with the Millers.

Anna and Jón keep the family's big days in Naerly; Emma has her own. Here's one day, six little moments.

Mom adds the big days.

Emma's 8th, movie night, the anniversary dinner — Anna keeps them all on one board. Special days get a photo cover; the rest stay clean, white, and readable at a glance.

Naerly's Events list on iPhone: 'This Week' holds a clean white card counting 2 days to Movie night; 'This Month' opens with a clean Dentist card at 9 days, then a cake-with-candles photo behind 12 days to Emma's 8th birthday, tagged family.

…and each one keeps its own story.

Tap into Emma's birthday and everything's there: the photo, the countdown to 8 years old, tagged family, set to repeat every year on its own.

Emma's birthday opened on iPhone: a cake-with-candles photo behind 'days until 8 years old,' 12, and Saturday 25 July 2026, with a consolidated info card below reading Yearly, Emma, and family.

She journals the good days.

Thursday was the zoo, and Emma loved the penguins — so it goes in the journal, photo and all, right next to the countdowns it belongs with.

Naerly's Journal on iPhone: a July entry titled 'Zoo day' — 'Emma loved the penguins.' — over a full-bleed photo of a penguin on a rock, with two more entries just below.

The month at a glance.

July, laid out: every big day wears its emoji, and any day can take a little label. Tap a date and its countdown is right there.

Naerly's Calendar on iPhone: July 2026 dense with emoji on the big days; July 28 is selected, showing Grandma's party 15 days out and an 'Add Day Label' button.

Emma opens her Naerly.

After dinner it's Emma's turn. Kid Mode is a safe, playful view her parents control — the family events they've shared, her own countdowns, and a “How was today?” check-in. Nothing else, by design.

Kid Mode on iPhone in the Space theme: The Millers' board with 9 days until Summer camp, a 'How was today?' mood check-in on a 4-day streak, and the Picture Timer.

“One picture till bedtime.”

Pick a time and a picture slowly appears — five more minutes, made visible. Add time with a tap. It's the timer kids actually want to finish.

Picture Timer at the start: the picture is still hidden — 'Pick a time to start!' with +30 sec to +10 min buttons.
Picture Timer with 14 seconds left: the picture is half revealed as time runs.
Time passes, picture appears — 14 seconds to go.

Kid Mode

Hand it to the kids.

Every kid gets their own Naerly: their board, their month of moods, their look. Eleven kid themes from Space to Dino to Princess — and the grown-ups stay in charge of what's shared.

The 'My month' sheet in the Dino theme: a July mood calendar with the month's check-ins counted up.
Kid Mode's home board in the Space theme: The Millers with 9 days until Summer camp, a mood check-in streak, and the Picture Timer.
The 'My Colors' sheet in the Princess theme: eleven kid themes to pick from, 'managed by your family.'
Three screens of Kid Mode — “My month” in Dino, Emma's board in Space, picking a look in Princess.

Your cards

Your cards, your way.

Add a photo to any event and it becomes the cover — or leave it off and the card stays clean and white. Mix both across your board, then pick a color for the whole app, too.

Naerly's Events list with photo covers on: a cake-with-candles photo behind Emma's birthday, while Movie night and Dentist just above stay clean white cards.
The same Events list with photo covers off: Movie night, Dentist, Emma's birthday, and Grandma's party all shown as clean white cards.
Photo covers for the memory-keepers · clean white cards for the minimalists — per event, your call.

Themes

18 looks. 11 just for kids.

Seven calm themes for the grown-ups, eleven loud ones for the kids — every one included.

  • Paper
  • Teal
  • Rose
  • Sky
  • Lavender
  • Sunrise
  • Sunset
  • Blocks
  • Princess
  • Prince
  • Soccer
  • Fairy
  • Space
  • Dino
  • Science
  • Sunshine
  • Moon
  • Healthy

Native apps

iPhone, iPad, and Mac. One purchase.

Naerly is native on all three — and Family Sharing means one $4.99 purchase covers the whole family.

Naerly on Mac: a sidebar with My events, Journal, Family, people and tags; a denser July month calendar; and a panel showing Emma's birthday behind a cake photo, with Grandma's party just below.
Three panes on the Mac — sources, the month, and the family's cards.
Naerly on iPad in landscape: the July calendar canvas, denser with event chips, beside a panel showing Movie night and Dentist as plain white cards and Emma's birthday, tagged family, behind a cake photo.
The iPad canvas in landscape — the month, plus the family's cards.

And everything else.

  • Calendar & day labels

    A month at a glance, emoji on the big days — long-press any day to label it.

  • Journal

    Little notes and photos on a timeline, right next to your countdowns.

  • Holiday calendars (native language or English)

    Subscribe to your country's holidays, named the way you say them.

  • Device-calendar import

    Bring in the birthdays and events your phone already knows.

  • Recurring events

    Weekly, monthly, yearly — birthdays even count the years for you.

  • Photos & covers

    Put a photo behind any countdown; it syncs to every device.

  • People & tags

    Group events by who they're for, with colors that carry through.

  • Reminders & notifications

    Up to three reminders per event, exactly when you want them.

  • Spotlight search

    Find any countdown straight from the iPhone home screen.

  • CSV/JSON import & export

    Your data walks in and out as plain files. It's yours.

  • Full backup

    Everything — photos included — in one file, restorable anytime.

  • Share links

    Send an event as a link; it opens right into Naerly.

No servers. No accounts. No ads. Nothing to subscribe to.

Your countdowns live in your own iCloud and sync device-to-device through Apple. There's no Naerly server, no sign-up, no tracking — we couldn't read your data if we wanted to.

Pricing

One price. Whole family. Ever.

Join the free beta

$4.99 at launch — early testers help shape it.

Download on theApp Store

$4.99 · one-time

Why one price and no subscription? Because there are no servers. Naerly keeps your data in your iCloud, so there's nothing to rent you. Buy it once, share it with your family through Family Sharing, and every update is free.

FAQ

Questions, answered.

How do I join the beta?

Tap "Join the free beta" — it opens TestFlight, Apple's official beta app. Install both, and you're in.

Where does my data live?

In your own iCloud, end to end. Naerly has no servers and no account system — Apple syncs your data between your devices.

How does the family part work?

One person creates a Family Space and shares an invite link. Everyone who joins sees and edits the same family events. Kid Mode gives younger kids a safe, view-only version you control.

Is there an Android or web version?

No — Naerly is native Apple software for iPhone, iPad, and Mac, and that focus is what keeps it fast, private, and beautiful.

Why $4.99 once instead of a subscription?

No servers, no running costs in your name — so nothing to subscribe to. One purchase covers your whole family via Family Sharing.